1. About This Policy
This Privacy Policy explains how ZixelPuma (the "Game") handles information when you use it and related services. The Game is developed and published by Alifanov Konstantin, an individual developer registered in the Russian Federation, operating under the name "Faltkost" ("we", "us", "our").
We aim to collect only information that is reasonably necessary to operate, improve, support, secure, and monetize the Game.
2. Information We May Collect
Depending on your device, platform, region, settings, and the services enabled in the Game, the following categories of information may be processed:
- Device and technical information, such as device type, operating system, app version, language, country or general region, and technical identifiers made available by the operating system or integrated services.
- Gameplay and usage information, such as game sessions, progress, levels, interactions, feature usage, and other in-game events.
- Diagnostics information, such as crash data, performance information, and technical error information.
- Analytics information generated through Firebase Analytics, including events and information used to understand how the Game is used and to improve it.
- Purchase information relating to in-app purchases. Purchases are processed by the applicable platform provider. We do not receive your full payment card details.
- Platform gaming information made available through services such as Google Play Games Services or Apple Game Center when those services are used.
- Advertising-related information when advertising is enabled, which may include advertising identifiers, device and app information, approximate location inferred from technical information, ad impressions, clicks, rewarded-ad interactions, and information used to deliver, limit, secure, measure, or improve advertising, subject to applicable law, platform rules, and your privacy choices where required.
3. How We Use Information
We may use information to:
- provide and maintain the Game;
- save or synchronize supported game functionality through platform services;
- understand gameplay and improve game design, balancing, stability, and performance;
- detect, diagnose, and fix crashes and technical problems;
- process and validate in-app purchases through the relevant app store;
- provide, personalize where permitted, limit, secure, and measure advertising where advertising is enabled;
- protect the Game and its users against abuse, fraud, and security threats;
- comply with legal obligations and enforce applicable terms.
4. Analytics
ZixelPuma uses Firebase Analytics, a service provided by Google, to help us understand how the Game is used. Firebase Analytics may process app-instance identifiers, device and app information, usage events, and related analytics information according to Google's applicable terms and privacy documentation.
Where applicable law requires consent for analytics, analytics collection starts disabled and is enabled only after you select Allow. Where consent is not required, analytics may be enabled as permitted by applicable law. A limited number of gameplay events may be held temporarily in the Game's memory while a choice is pending. They are sent only if analytics is enabled and are otherwise discarded.
You can review or change your analytics choice at any time from Main menu → Settings → Privacy choices. Selecting Only necessary stops future Firebase Analytics collection on that installation. Withdrawing consent does not automatically delete information that was lawfully processed before the withdrawal. You may contact us to exercise any applicable data protection rights.
You can learn more about Google's privacy practices at Google Privacy Policy.
5. Crash Reports and App Stability
ZixelPuma uses Firebase Crashlytics and related Firebase Sessions functionality to detect crashes, application-not-responding incidents, technical errors, and stability problems. These services may process crash traces, session identifiers, device and app information, operating system information, and diagnostic details associated with a failure.
Crash reporting is separate from Firebase Analytics and is not controlled by the analytics choice described above. We use this information as necessary to maintain the security, reliability, and technical operation of the Game, subject to applicable law.
6. Regional Consent Check and Local Privacy Choices
To determine whether an analytics consent choice is required in your region, the Game may request a regional consent status from a service hosted through Cloudflare. Cloudflare may process technical request information, including your IP address, in accordance with its own privacy documentation. The Game receives only a coarse regional result and the applicable policy version.
The Game does not store your country or region in its local analytics privacy file. It stores the analytics choice, the applicable consent version, and a time-limited regional check result on your device. A regional result indicating that consent is not required is normally refreshed within 30 days.
The Game also stores advertising privacy information locally on your device. This may include your advertising choice, the applicable consent version, the time of your choice, a launch counter, and whether an advertisement has previously been shown. These values are used to determine when an advertising choice is needed and which advertising mode may be used. They do not contain your country, the name of an advertising provider, or a Faltkost account identifier. Local privacy information may be removed when you clear the Game's data or uninstall the Game.
7. Advertising and Ad Personalization
ZixelPuma may display interstitial and rewarded advertising provided by third-party advertising or mediation services. The specific advertising provider may change as the Game develops.
The Game supports two advertising modes:
- Non-personalized advertising. Ads are not selected using consent-based personalization. Advertising providers may still process limited device, app, network, advertising identifier, impression, interaction, fraud-prevention, frequency-control, and measurement information where permitted or required for delivering and operating advertising.
- Personalized advertising. If you explicitly select Personalized, advertising providers may use advertising-related information to select ads that may be more relevant to you, subject to applicable law and platform permissions.
The Game normally introduces interstitial advertising only after you reach its advertising stage. If that stage is reached during the first session and no advertising choice has been saved, the Game uses non-personalized advertising for that session. On a later launch, after the advertising stage has been reached or an advertisement has previously been shown, the Game may ask you to choose between Non-personalized and Personalized advertising before starting the advertising service. The Game does not treat the absence of a choice as permission for personalized advertising.
You can review or change this choice from Main menu → Settings → Privacy choices → Ad personalization. Changing from personalized to non-personalized advertising is applied to the running advertising service without intentionally stopping advertising. Changing from non-personalized to personalized advertising takes effect after restarting the Game. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
Your advertising choice does not disable advertising. A supported in-app purchase may remove interstitial advertising; rewarded advertising may remain available as an optional game feature.
The analytics choice under Privacy choices controls Firebase Analytics only. The advertising choice controls ad personalization separately. Crash reporting and platform-level tracking permissions are also handled separately.
On Apple platforms, where an advertising or analytics provider uses IDFA for tracking, the Game will request permission through Apple's App Tracking Transparency (ATT) framework before such tracking occurs. Selecting personalized advertising in the Game does not override a platform-level refusal.
8. In-App Purchases
ZixelPuma may offer in-app purchases. Transactions are processed by the store through which you obtained the Game, such as Google Play or the Apple App Store. Faltkost does not directly receive or store your full payment card information.
We may receive transaction-related information necessary to confirm a purchase, restore supported purchases, provide purchased content, prevent fraud, or provide support.
9. Google Play Games and Apple Game Center
The Game may use platform gaming services, including Google Play Games Services and Apple Game Center, for supported platform features. Information processed through these services is also subject to the privacy terms of the applicable platform provider.
10. Accounts
ZixelPuma does not currently require or provide a separate Faltkost user account.
11. Legal Bases and Sharing of Information
Depending on the service, your location, and applicable law, we process information based on your consent, the performance of a transaction or service you request, compliance with legal obligations, or our legitimate interests in operating, securing, diagnosing, and improving the Game. Where processing is based on consent, you may withdraw that consent without affecting the lawfulness of processing carried out before withdrawal.
We may share or allow processing of information by service providers where necessary to provide the functions described in this Policy. These may include analytics providers, app stores, platform gaming services, advertising providers, and technical service providers.
We may also disclose information when required by law, to respond to lawful requests, to protect our rights or users, or in connection with a merger, acquisition, reorganization, or transfer of the Game or related business assets.
We do not sell personal information for money. Where personalized advertising is enabled, certain information (such as advertising identifiers) may be considered "shared" for cross-context behavioral advertising under applicable US state privacy laws (for example, the CPRA), even though no money is exchanged. Where such laws apply, you may select Non-personalized in the Game's privacy choices and may also contact us at info@faltkost.com regarding applicable rights.
12. Data Retention
We retain information only for as long as reasonably necessary for the purposes described in this Policy, to provide the Game, to meet legal or accounting requirements, to resolve disputes, and to protect the security and integrity of our services.
Retention periods may also be determined by third-party services and platform providers that process information on their own systems.
13. International Data Processing
Service providers used by the Game may process information in countries other than the country in which you live. Where required, appropriate safeguards are used for international transfers in accordance with applicable data protection law.
14. Children's Privacy
ZixelPuma is intended for a general audience and is not specifically directed to children under 13. Age ratings and availability may vary by platform and region. We do not knowingly require children to create an account or directly provide personal information.
If applicable law requires consent or authorization from a parent or guardian for optional data processing, such as analytics or personalized advertising, that processing should not be enabled without the required authorization.
Parents and guardians who believe that information relating to a child has been processed in a manner not permitted by applicable law may contact us at info@faltkost.com to request review, correction, or deletion.
15. Your Privacy Rights
Depending on where you live, you may have rights regarding your personal information, which can include the right to request access, correction, deletion, restriction, portability, or objection to certain processing, and the right to withdraw consent where processing is based on consent.
To make a privacy request, contact us at info@faltkost.com. We may need information sufficient to understand and verify your request. Because ZixelPuma does not currently use separate Faltkost accounts, our ability to identify information relating to a particular player may be limited.
16. Security
We use reasonable technical and organizational measures designed to protect information against unauthorized access, alteration, disclosure, or destruction. No method of electronic transmission or storage is completely secure.
17. Third-Party Services
The Game may interact with third-party services whose handling of information is governed by their own privacy policies and terms. Depending on the platform and enabled features, these include:
- Google Firebase, including Firebase Analytics, Firebase Crashlytics, and Firebase Sessions;
- Google Play and Google Play Games Services on Android;
- Apple App Store and Apple Game Center on Apple platforms;
- Yandex Mobile Ads and related advertising services where Yandex advertising is enabled;
- Cloudflare for delivery of configuration and the regional consent check.
These providers may act as independent controllers or processors depending on the service and context. Their own privacy notices provide further information about their practices and retention periods. For information about Yandex advertising privacy practices, see the Yandex Ads Privacy Policy.
18. Changes to This Privacy Policy
We may update this Privacy Policy when the Game, its integrations, legal requirements, or our privacy practices change. The current version will be published at this address and the “Last updated” date will be revised.
19. Contact Us
If you have questions or requests concerning this Privacy Policy or privacy in ZixelPuma, contact:
Faltkost
Developer: Alifanov Konstantin
Country: Russian Federation
Email: info@faltkost.com
Website: faltkost.com